What is the Top Marketing Automation Tools

“B2B marketing automation” is a term that is frequently used. However, what exactly is marketing automation? What kind of instruments will you probably require as your business expands? It’s no secret, the benefits of software for B2B marketing automation is being discussed. But what exactly is marketing automation? And what equipment would your business require as it expands? When it comes to digital marketing automation solutions, there are two general truths: Marketing automation software is not necessary for every company or marketing team.

If this is the case, selecting amongst digital marketing automation systems calls for far more deliberation and consideration than simply purchasing the first all-in-one solution that comes to mind (often Marketo or HubSpot).

In light of this, there are two key considerations when selecting marketing automation software for your team:

recognizing the appropriate time to use an automated marketing platform.

Recognizing your B2B marketing automation requirements

A marketing automation platform has been used by more than 90% of marketers. However, far too many marketers unintentionally make the error of utilizing B2B marketing automation before they are truly in need of it in the first place. Furthermore, far too many roundups fall short in the second section by enumerating feature-rich, pricey, all-in-one products that are unnecessary for every marketing organization.

We go over how to determine if your group and company are prepared for fully functional marketing automation tools in this article. Then, rather than merely listing them, we group the top digital marketing automation tools according to seven of the most typical use cases, making it easier for you to identify the one that will work best for you.

Is an automation tool for digital marketing truly necessary?

Nowadays, the majority of companies purchase marketing automation software without first deciding if they actually need it. Automation is the hottest phrase right now, so it may seem like a logical first step toward growing your marketing business, but you still need to have a legitimate marketing operation.

It’s worse to add digital marketing automation solutions before you’re ready than it is to forgo them altogether.

In our experience, companies need to check at least three of these boxes before they can consider marketing automation:

You have a one-person marketing staff at most. You may increase your reach and streamline your operations by automating marketing duties with digital technologies. But it won’t take the place of having strong marketing skills. If you’re not sure how to handle different jobs as part of the original team or if you’re establishing a firm, adding a “automation tool” won’t solve all of your problems.

You’ve identified at least one effective marketing channel to use. Marketing automation solutions assist in scaling your marketing initiatives, but you don’t want to expand upon an ineffective strategy just yet. It is highly unlikely that merely integrating a marketing automation platform will assist you in identifying a channel that is successful in the first place.

Your marketing strategy informs everything you do. For the same reason, you don’t need an automation solution to keep throwing spaghetti at the wall and hoping something sticks.

Your marketing staff is overstretched financially, yet they lack time. By automating marketing chores, your team can accomplish more in less time. However, in order to obtain that time, you must be willing to pay for these tools. Time-saving repetitive task automation is made easy with automation technologies.

You’ve begun implementing a growth marketing strategy. It’s critical to design your growth marketing approaches at every stage of the funnel. A strategy outlining how a new product can advance your company’s goals should be in place before you commit to a subscription.

After your company can relate to three or more of those instances, you may start thinking about digital marketing automation tools.

However, you don’t have to commit fully right now. For example, many companies overspend on an all-in-one solution when they only require email automation. After giving your needs some serious thought, identify the situations in which an automated marketing platform might be useful.

Finally, you can jump directly to the customer journey automation section, where we describe our role in the marketing automation ecosystem, to find out more about who we are (Leadfeeder) and what we do.

A comprehensive list of marketing automation tools

Regardless of the specific channels, businesses searching for an all-in-one marketing automation platform have typically already identified a number of successful marketing channels. Thus, it implies:

Success has been observed in more than one or two channels.

You’re already spending money to expand your marketing department.

Your group must expand the successful channels and/or explore new opportunities.

These marketing automation solutions can manage everything if your team is anything like that. All-in-one automation technologies may help you expand and optimize every part of your marketing operation, from lead nurturing to ad buying to email automation.

1. Campaign Active

ActiveCampaign’s marketing automation tools
ActiveCampaign is the best marketing automation technology when it comes to integrating automation with actual human processes. The truth is that not all areas of marketing can be handled by marketing automation technologies; some tasks require human intervention.

Around that concept, ActiveCampaign developed its platform, including tools like notification emails that enhance rather than replace marketers and salespeople.

The monthly cost of ActiveCampaign varies depending on the features and contact count, ranging from $29 to $149.

2. Sender

Tool for sending automated marketing messages
Sender is an effective email and SMS marketing automation software that is reasonably priced, allowing you to expand your company without going over budget.

The software is intended to assist bloggers, B2B entrepreneurs, small company owners, and owners of e-commerce stores in automating their email and SMS marketing campaigns.

Among its features are a form/pop-up builder, segmented lists, and intelligent automation. It’s a great tool for companies looking to grow their subscriber bases, increase audience engagement, and immediately boost revenue.

The monthly cost of Sender starts at $15 and varies depending on the number of subscribers, emails sent, and additional services. Additionally, it provides a free plan that lasts indefinitely for up to 2,500 subscribers and 15,000 emails every month.

3. Omnisend

Tool for Omnisend Marketing Automation
Omnisend is arguably the most comprehensive tool available. This marketing automation software is apart from the others on this list because of its omnichannel functionality. You may incorporate many channels, such as Facebook Messenger, SMS, push notifications, and email, into a single automation workflow.

As a result, you can give your clients an engaging omnichannel experience and deliver messages to them automatically through the channel of their choice. Omnisend is a worthwhile option because of its split automation, sophisticated targeting, and simple drag-and-drop builder.

A free package is available from Omnisend for basic email marketing. Depending on the necessary automation features and contact volume, the automation packages can be tailored for enterprise-level pricing, starting at $16 per month.

4. Marketo

Tools for Marketing Automation: Marketo
Marketo states that it provides marketing automation for all engagement types and all channels. The number of tasks that collaborate on Marketo has only increased after Adobe was acquired.

The feature-rich software is ideal for larger marketing operations since it can manage social media, digital advertising, and account-based marketing.

For more on prices, get in touch with Marketo.

5. Eloqua

Eloqua Tools for Marketing Automation
One of Eloqua’s unique selling points as part of the Oracle suite is how well it integrates with other marketing platforms. Eloqua streamlines and personalizes every aspect of your marketing journey with over 700 integrations. It’s one of the few all-in-ones that’s specifically made to serve businesses and B2B marketers.

For information about prices, get in touch with Oracle.

6. Hubble

Hubspot marketing automation tools
For a few reasons, HubSpot’s Marketing Hub is essentially different from other marketing automation solutions. Its emphasis on inbound marketing—which encompasses search and content marketing—is unmatched. Additionally, it provides CRM, Sales, and Service Hubs, enhancing team collaboration even across departmental boundaries.

The monthly cost of HubSpot varies from $800 to over $3,600, contingent on the extent of usage and the capabilities required.

7. Pardot

Pardot Marketing Automation Tools
Pardot’s B2B-focused marketing platform is called Marketing Cloud Account Engagement. It is compatible with account-based marketing solutions and B2B analytics. Pardot is integrated into a suite of products through a partnership with Salesforce, facilitating improved coordination between sales and marketing.

Prices for Pardot range from $1,250 to $20,000 a month, depending on the amount of analytics and automation needed.

List of email marketing automation tools
While the all-inclusive technologies that have been discussed thus far are well-known, most people associate “marketing automation platform” with email automation.

These all-in-one solutions are far more expensive than email marketing automation platforms. Therefore, it is not realistic to spend more money than your team needs or will actually use.

Additionally, email automation has a plethora of applications. It would probably be advantageous to your squad if:

You’ve experienced some rudimentary success with email marketing.

Sending transactional emails is just as important as sending marketing correspondence.

Every campaign’s emails have been manually sent by a member of your team.

Email marketing automation technologies facilitate the management of triggered email campaigns and allow marketers to create customized audience groups and intricate automated marketing programs.

8. Mailchimp

Tools for Marketing Automation: Mailchimp
Mailchimp is evolving into a comprehensive marketing automation solution from an email marketing tool. One of the first email marketing platforms, Mailchimp has evolved from that experience into a reliable and easy-to-use email automation solution, even though its increased functionality have not yet been tested.

Depending on the capabilities you want and how many contacts you have, Mailchimp might cost anything from $6 to $175 a month.

9. Automizy

Automated marketing automation tools
Email marketing campaigns can be improved and streamlined with the help of Automizy, a platform for marketing automation. It provides a range of features and tools to assist companies in planning, implementing, and refining their email marketing campaigns. AI subject line testing, email templates, automated workflows, A/B testing, segmentation, analytics, and other features are among the features offered by Automizy. Additionally, it keeps your audience’s messaging personalized and consistent.

Depending on the quantity of active users, Automizy’s monthly cost might range from $9 to $119 or more.

10. Constant Contact

Constant Contact Marketing Automation Tools
One well-known email marketing automation technology that helps companies efficiently design, send, and monitor email campaigns is Constant Contact. It provides a variety of tools along with an easy-to-use interface.

Send targeted follow-up messages, automatically gather fresh email addresses, and establish automated trigger campaigns. Your email program has all the functionality you require with Constant Contact, all without the clutter that some other solutions leave you overwhelmed with.

A tiered price system is available from Constant Contact, with monthly costs ranging from $12 to $80 depending on the services you choose and the size of your contact list.

11. Customer.io

Customer.io’s Marketing Automation Tools
The flexible platform Customer.io focuses mostly on behavior-based email and messaging automation. It enables companies to design customized and targeted communication campaigns depending on user interactions, habits, and certain triggers. Sending customized messages via email, push notifications, and SMS is possible with Customer.io.

Several integrations simplify the process of combining data from various parts of your technological stack to create audience-relevant email campaigns and automated segments.

The monthly cost of Customer.io varies from $150 to $1,000, dependent on the features selected and the degree of support rendered.

12. Drip

Drip Marketing Automation Tools
Because Drip’s email marketing automation is designed for e-commerce companies, it integrates seamlessly with all other e-commerce solutions you may be using. Based on consumer behavior, you can automate your campaigns and provide customized, pertinent material. In addition to email automation, Drip provides other features that help your communications remain cohesive and encourage clients to make a purchase.

Depending on the amount of active users, Drip’s monthly cost structure ranges from $39 to $1,899 per month. It also offers a 14-day free trial so that customers can test out the services.

List of social media automation tools
Social media marketing chores like content analysis, scheduling, and monitoring can be automated with social media automation solutions. They make social media management easier.

Having said that, you most likely don’t require a sophisticated social media automation solution until:

Multiple people are posting content on the social media accounts associated with your brand.

Your company is engaged on several social media platforms.

You use social media for a variety of things, such as customer service and paid advertising.

13. Hootsuite

Hootsuite: A Marketing Automation Tool
Among the most feature-rich social media automation solutions is Hootsuite. You can handle all of your social media accounts from one location using it. Hootsuite has all the tools you need to create a social media presence that benefits your brand, including tools for scheduling material, curating from a preapproved library, and keeping an eye on conversations about your brand and sector.

The monthly cost of Hootsuite varies from $99 to $249 based on users and social profiles.

14. Buffer

Tools for Marketing Automation: Buffer
Buffer began as a tool for scheduling social media material and has expanded to represent how modern brands use the platform. The goal of Buffer is to make the process of planning, releasing, and evaluating content for several social media channels easier and more efficient. It enables users to work together with team members, oversee several social media accounts, and examine performance data to enhance their social media marketing tactics.

The monthly cost of Buffer ranges from $6 to $120, depending on many parameters such as the volume of posts, users, and social media accounts.

15. CoSchedule

CoSchedule Marketing Automation Tools
One of the greatest options for organizing and arranging social media content ahead of time is CoSchedule’s automation tool. Creating a comprehensive content calendar that shows you exactly what to say when makes it simple to see your entire social production process from top to bottom.

In addition, CoSchedule’s recommendations and analytics help you understand what appeals to your audience so you may recycle well-liked posts and produce more material along those lines. All within a single interface, these features guarantee consistency across several channels and expedite marketing procedures.

The monthly cost of CoSchedule starts at $19 and varies based on the quantity of social accounts, users, and features that are included.

Use the best marketing automation tools to scale your marketing initiatives.
Marketing automation is still a developing field. There are still a lot of divergent opinions today about which digital marketing automation technology is best for a certain company, especially when you take into account the fact that many companies need more than one tool to fully meet their marketing requirements.

As a result, not all businesses or marketing departments are ready to completely adopt automation. But when the time comes, a well-thought-out marketing campaign might achieve previously unheard-of success by utilizing the appropriate digital marketing automation technologies.

You can turn marketing data into outstanding execution on a grand scale by identifying your unique needs and choosing the right digital marketing automation technologies to meet them. This enables you to devote more of your attention to business growth and spend less time on minute details.


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